Insurance brokers have launched a new “keeping you covered” brand and advertising campaign in response to clutter created by telemarketers and internet sales of home and auto insurance.
Insurance Brokers Association of New Brunswick Chairman,

Danny Harrigan said, “Some consumers are unknowingly giving up advice and support in response to smooth out-of-province marketing. As a result, we are seeing the start of insurance nightmares when there is a loss.”

Harrigan said, “Call centres and telemarketers are turning into the Legal Will Kit version of insurance. You can’t replace a broker with a call centre any more than you can replace a lawyer with a will kit. The advice and products are not on par with what they now receive from a broker.”